Welcome to our new series ‘In the Know’ where our event management team will be sharing their top tips and specialist knowledge of the events industry with you.
Read below for our first edition:
Our talented Event Manager, Chloe Benest, is certainly one for exploring far off places but uses her expertise to work brilliantly with our international clients who bring with them some fantastic events.
Working with clients from abroad can elevate any company, as it promotes your product to a new audience of potential future business. Chloe has kindly offered her insight into what it’s like to work with these types of clients, with some top tips on how to make their event a complete success.
BE A NINJA – ADAPT TO THE CLIENTS NEEDS
Wherever your client is based, be it California or the Costa Del Sol, you will need to work according to their time zone. Be adaptable with your working hours and schedule in those 6am phone calls, or work late a couple of nights just so you can be on emails if an emergency arises. Demonstrating your adaptability will not only reassure them for the forthcoming event but will enthuse the client to return for years to come.
BRING OUT THE STILETTOS – PUT YOURSELF IN THEIR SHOES
It’s important to remember that not every client can come in and see the venue, but with technology being ever more accessible you can get creative with your meetings. Just like we have at our partner venue 8 Northumberland Avenue, send the client virtual tours or VR experiences of the venue.
Make sure you send them detailed photos and measurements that you wouldn’t think to be necessary. The distance between the catering space and the toilet? They might need this!
PAMPER THEM – BE UNDERSTANDING OF THEIR NEEDS
As well as adapting to their needs, it is important to understand that these disparities in time zones will lead to a greater demand for communication. It is likely that a lot more attention will need to be given to in-depth emails, so make time for this. Remember it is hard for the client to envision an event in a space that they have never been to before.
GO LOCAL – SPEAK THEIR LANGUAGE
Coriander or cilantro, it’s no time to be arguing over semantics. Help the client feel at home and stifle out any confusion by using their terminology surrounding their event. Be it ingredients in their dishes or providing them with measurements in feet rather than meters; these small and easily made changes are simple ways to improve the client’s experience.
STRUT LIKE A PEACOCK – UPGRADES AND ADDITIONAL DETAILS
Just because the event is coming from overseas, doesn’t mean that the client will have little budget left for upgrades and additional details. Often a lot of attention will be on decorating the venue, possibly with emphasis that may differ to the typical events you come across. Heavy branding, elaborate flowers, and centerpieces are things to focus on.
If you’re an international client looking for your next London event, contact Chloe from our expert event team for more information.